The Innovator's Imperative (CRC Press, 2017) suggests that to remain competitive all companies should adopt emerging and disruptive technologies as quickly as possible, and in many cases, immediately. We’ve learned that technology is driving business strategy and that companies are rethinking and reorganizing their technology organizations, especially the governance that determines how and why technology investments are made.
We’ve learned that companies have abandoned their obsession with requirements and endorsed a technology-first/requirements-second approach to technology adoption. In order to remain competitive and forever “agile,” they are defining digital transformation holistically. They also see digital transformation as continuous with innovation as both the platform and the end-game. Emerging business technologies, like AI, machine learning and IOT, are fueling competitive advantage through rapid technology adoption.
Digital transformation is driven by every company's need to optimize investments in digital technology that will modernize or replace business processes and even whole business models. When successful, companies will profitably grow with a suite of transformed (and completely new) products and services.